ARCHITECTURAL RECORD PROMOTIONAL ADVERTISEMENTS
BRIEF
Architectural Record asked us to illustrate their monthly promotions that highlights the focus of the upcoming issue to attract advertisers. To avoid expensive stock image purchases we focused on the big idea and built bold, attention-grabbing illustrations for each advertisement.
SOLUTION
We created thought-provoking, stylized graphics with a bold look inspired by the Architectural Record brand for each advertisement, from an illustration focusing on the Good Design is Good Business award to an issue that a focused on lighting. Each illustration was consistent in its style and smarts.
