THE COREY BRAND LAUNCH
EVOLUTION OF A NEIGHBORHOOD
Lock7 Development came to HUMANKIND to brand and market its newest mixed-use project in DC’s trendiest neighborhood. Based on competitive analysis and audience research, we created a system with character and impact.
NAMING AND IDENTITY
The Corey name draws inspiration from both the building’s architecture – Le Corbusier is the father of Art Deco – and its setting in the H St. Corridor. The custom font is also inspired by Art Deco, but through a modern lens. The underlined H is another subtle nod to H St. The CC emblem brings versatility, with multiple platforms in mind.
A FULL BRANDED SUITE
Some of the dozens of design and content elements we created include custom pattern work and original illustration, a responsive website, a foldout brochure, email blasts, digital and print ads, interior and exterior signage and a permanent neon marquee. We also created a wealth of copy to bring The Corey’s story and amenities to life.
