Humankind
Humankind
An Evolution Studio
THE ROYAL BRAND LAUNCH
 

A RECIPE FOR SUCCESS

Faced with a growing number of national chains and high-priced restaurants and bars, the owners of The Royal were determined to satisfy DC's appetite for locally owned, mid-range dining options. They asked us to build a brand identity with attention to the craft of their concept, the legacy of the neighborhood and a blend of polish and warmth.

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CREATED WITH CARE

The custom gold word mark was inspired by a classic car logo - created with care and worthy of an update. Our approach reflects what the owners have done to the building itself: taking an old corner store and renovated it with attention to detail that's still down-to-earth.

 
 
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