THE ROYAL BRAND LAUNCH
A RECIPE FOR SUCCESS
Faced with a growing number of national chains and high-priced restaurants and bars, the owners of The Royal were determined to satisfy DC's appetite for locally owned, mid-range dining options. They asked us to build a brand identity with attention to the craft of their concept, the legacy of the neighborhood and a blend of polish and warmth.
CREATED WITH CARE
The custom gold word mark was inspired by a classic car logo - created with care and worthy of an update. Our approach reflects what the owners have done to the building itself: taking an old corner store and renovated it with attention to detail that's still down-to-earth.
