A Sense of Play, A Spirit of Purpose

The Zimmer Children's Museum, a beloved institution in Los Angeles, came to HUMANKIND for a full rebrand in the process of evolving from a standalone museum to a broader education nonprofit. The new name and tagline balance playfulness and purpose. 

The logo system is built around an S executed more as a doodle then a letter mark. The squiggly shape incorporates the spirit of imagination and allow for a flexible logo system. While the parent brand S with a W in its base is more abstract, the symbolic icon doodles take its place in the sub-brand lockups.

A Flexible System, An Evolving Brand

We delivered a logo suite, with a distinctive color palette, supporting pattern work and inspiring campaign language. This system of allows for equal emphasis on ShareWell's programs - each taking on its own character and narrative, but with a consistent tone of voice.

The system also lays a foundation for ShareWell's growth, with the opportunity to add additional sub brands as new offerings emerge in 2018 and beyond. The client-friendly Brand Guide we created, along with a wide range of templates, will also allow ShareWell to build on and work within the system moving forward.